Attention Builders – We build content to attract and hold your customers' attention.

Cartoon of an exasperated content creation writer churning out another article — This is what it’s like to create content every day

How Does Attention Builders Work?

We make content that is VISUAL, SHAREABLE, TARGETED, TAGGED, CONSISTENT, and UNIQUE. We make cartoons.
It’s Set-It-and-Forget-It. Our content will be automatically distributed through any or all of your channels: blogs, newsletters, email lists, Facebook, Twitter, Pinterest, Instagram, LinkedIn, Google Plus, Tumblr, Flickr.

Why Would Cartoon Content Help Market My Business?

Cartoons work for the same reasons that any great content works.

They’re:

Quickly understood
Positive
Memorable
Relevant across cultures
Not ads, so people will happily share them with friends
Loaded with keywords
Timeless
Endlessly renewable
Habit-forming
Quick-loading.

It’s easy to get started:

You pick a package and fill out a 3-question form about your industry.
We work with you to set up a posting schedule and access to your media channels.
We work. You watch brand new unique content appear week in, week out, year after year, where you want it, when you want it, for as long as you want it.

Content Creation Marketing Basics:

Marketing has evolved from the push-driven ads of print and TV into a highly-targeted game of pulling customers. A new set of best practices have emerged to make best use of search engines and social networks. These practices require customer engagement, site optimization, frequent updates, and linkbuilding. Really good content creation can accomplish all these things.

The problem that has emerged is this: EVERY business has the resources to play this game. Every day new articles hit the internet, each one trying to draw clicks and views, each one trying to be unique and interesting, most of them failing. Professional writers churn out material at 3 cents a word. Websites are copies of others within their industry. The internet of competing companies is not a diverse and interesting place when everyone has the same ideas and competes in the same ways.

The new set of best practices does work. But it requires a tremendous amount of creativity to do properly, creativity that many business don’t have the time, inclination, or fearlessness to execute.

That all may be true, but I’m not going to use Attention Builders because:

If we look at your competitor’s websites, what will we see? Will they be the same as yours? The same pages about the same topics? The same stock photography featuring the same smiling professionals? That’s because everyone is being professional, following the same road. But it’s not professional to copy. It’s professional to win.

There’s no reason for the websites of attorneys, dentists, accountants, and so many other industries to all look the same. Safe and boring doesn’t actually work on the internet. You can stand above. We can help you do that.

We’re a company of professional artists that deliver on schedule to help your professional business succeed.
That’s probably true! Marketing isn’t rocket science. Anyone with a stock photography subscription can pick images, write keywords, and post content.

If you have someone in your organization who is really good at creating content people want to see, who has the time to do it, updates regularly, and is consistent year in and year out, you should use that person! An insider can engage with customers through content in a way that no one else can.

But your content creator needs all 4 of those great qualities:
- Creative ability
- Time
- Regularity
- Longevity
If you’re relying on a person with 3 out of 4 of those qualities, you don’t have a stable content creation program.

We have all four of those qualities. We deliver stellar value for modest prices.

If you’ve never attempted a long-term content creation strategy, by all means do it yourself! It really works! But if you find you’ve made several similar attempts, don’t expect a different result next time. Outsource. We can take this job off your mind completely.
You can find what we're offering for less money! In fact, we'll give you the formula:
1. Hire a gag writer. You'll probably want someone in your country to understand what's funny in your culture. Teach them about your industry, or pay a little extra for them to research it themselves.
2. Hire a freelance artist from a country with a strong outsourcing industry.
3. Double check to make sure that the art and writing work together to communicate the gag.
4. Have your graphic designer format the artwork for use on the web.
5. Have your intern post the content on your channels. Have them check with your marketing department to know what keywords to use in tags and captions.
6. Do this once a week, every week, forever.
You can do it all yourself. But why would you? Our company was born when we recognized our unique ability connecting creative artists and writers to striving companies. We offer a fantastic marketing value that - and don't underestimate the importance of this part - you never have to think about again. Put Attention Builders in your budget and a check in that box that says "content marketing," because it's done forever.

Pick a package here!